About That Blog You’re Planning …
Yeah, that one. The one that seems difficult to get started. Let’s talk about that. But first, a story about tea. I recently had to give up caffeine. Not forever, Read MoreThe post About That Blog...
View ArticleWhat’s Your Definition of Content Marketing?
What's your definition of content marketing? How does it relate to content strategy? Here are some definitions of content marketing to chew on, by a content strategist and some online content marketers...
View ArticleInformation Architecture or Content Architecture: What’s the Difference?
Although the terms "content architecture" and "information architecture" seem interchangeable, and in fact, there are often overlapping principles and responsibilities, they do different things. And...
View ArticleWhat Gets People to Pay Attention to “How to Be Healthy” Advice and More
To stay fresh and engage users, injecting some reality into your content can go a long way in terms of engagement. Here's how to apply a healthy content strategy to boost engagement of your health and...
View ArticleContent Strategy Spring Cleaning Checklist
If you’re anything like me, you’ve been busy focusing on projects, campaigns and customers … and not your own brand. It’s time to do a reality check and some content Read MoreThe post Content Strategy...
View ArticleAny quick SEO writing or editing tips to refresh the site?
You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand? This is...
View ArticleWhat are the best email subject lines?
I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted. Yes, I want gray suede shoes, but I’m...
View ArticleCan I get the benefits of a blog without blogging?
Should a blog be part of your Web content strategy? Probably not. Here's why, and here's what you should include instead. The post Can I get the benefits of a blog without blogging? appeared first on...
View ArticleShould newspapers help businesses become publishers?
Could publishers help businesses publish better Web content and drive more revenue? According to business strategist Steve Suhrheinrich, yes. If they follow a few simple content strategy rules. The...
View ArticleDo I need a video content strategy?
With digital video cameras now so easily accessible and usable, just about anyone can create video content for their business -- but, clearly, not everyone is considering video content strategy or...
View ArticleCan a content strategist also be a visual communicator?
Absolutely! Content strategy involves all methods of communicating — not just text, but also art, video, audio, etc. I even apply it to random situations, like, just recently, I volunteered to raise...
View ArticleCan a content marketing strategy help increase qualified leads?
Here’s the big question: When your digital content marketing efforts aren’t driving the leads, sales, or revenue that they used to, can content strategy help? Absolutely. Here’s how. How to Use Content...
View ArticleCan content strategy help with inbound marketing?
It’s easier to close a client who finds you than one you go out and find. For sure. So how can we help them find us? Inbound marketing. Thought leadership. And first impressions. Think about becoming a...
View ArticleEmail frequency: how often should we email leads?
Promise Value … Then Live Up to It. One of the best ways to collect quality email addresses from your target audience is to promise something of value. Then follow through on that value. But then … how...
View ArticleWe missed the GDPR deadline. How do I update my content?
Transparency and Consent Is a Good Thing Today, new European regulations went into effect to help increase transparency and intentional consent of information you, as an organization collect about your...
View ArticleHow can content strategy improve content marketing performance?
The Benefits of a Content Marketing Framework Every content marketing initiative needs a structure, often called a content marketing architecture or content marketing framework, to be effective. A...
View Article
